![]() ![]() The two hit it off so well they started a new record label they called Fania, which became home to salsa’s greatest talents. Dreaming of starting his own record company (and in the midst of ending a marriage), he met Jerry Masucci, an Italian-American divorce attorney with a love for the Cuban sound. ![]() Pacheco had been working several variations of the son genre at the Bronx nightclub Triton’s, making a name for himself, according to the scholar Juan Flores’s book “ Salsa Rising,” by adding a hop and flashing a hankie while dancing onstage to a hot new style called pachanga. Like many self-styled New York entrepreneurs, he knew he had to hit the pavement with his product and get to know his customers face-to-face, driving around Harlem and the Bronx selling records out of the trunk of an old Mercedes-Benz. In many crucial ways, Johnny Pacheco’s life told a typical New York Latino story: He was a Dominican immigrant playing Cuban music for a mostly Puerto Rican audience.
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